Our Founder
Julia Berger

EverydayParenting was created by two experts in the field of parenting, with input from dozens of other specialists and moms.


EverydayParenting.com was started by Julia Berger.  Julia is an entrepreneur and a mom of two awesome kids (ages 11 and 16). Her son struggled with various behavior difficulties since he was 2 years old.  Julia has gone through dozens of books, combed through hundreds of articles and websites, as well as worked with developmental and behavioral experts, including Madlena (our program’s principal expert).  After these extensive, time-consuming efforts she implemented the right practical solutions to help her son become a well-adjusted boy and a successful student.

Having spent so much time and effort on discovering and implementing these successful techniques, Julia wanted to make it much easier for other parents to help address behavior challenges. So she teamed up with some of the same parenting experts that helped her son to create this program and make it accessible and easy for other parents to use.

Prior to starting EveydayParenting.com, Julia had co-founded and, for over 10 years, managed a child services agency that employed hundreds of licensed and certified therapists, teaches and behavioral experts to help kids with various developmental delays, disabilities, as well as behavioral issues. Prior to that, Julia managed an educational software distribution company and worked for major healthcare communication agencies in NY City.

Julia is a Certified Positive Discipline Parent Educator and has completed several graduate courses including positive psychology and child psychology. Julia has also completed multiple continuing education courses in healthcare, child development, education and management. Julia holds a degree in Business and Psychology from Baruch College, City University of New York.



Madlena Rozenblyum, a licensed psychotherapist with over 20 years of experience helping families and children on a full range of behavioral and mental concerns.  She is also a published author, speaker and a passionate believer in the power of positive parenting to improve child behavior and create happier families.  She also draws on her life experience as a grandmother.

After many years working for a number of respected mental health organizations and child services agencies, Madlena currently has a private practice in New York. She specializes in family and parenting issues, working closely with families on enhancing effective parenting approaches and empowering parents and children to successfully acquire problem solving skills.  Madlena also provides play therapy for young children focusing on decreasing anxiety and fears, improving attention span and concentration, eliminating physically aggressive behaviors and temper tantrums, helping children to make friends and overcome bullying.  Madlena works with families helping them to talk with their children about difficult topics such as: sibling rivalry, anger, illness, death, drugs, sex, self-image, and self-confidence.

Madlena is a parenting expert and a published author of two books and several articles on practical parenting.  She is also a frequent speaker, having created a series of popular Lectures/Seminars/Workshops on different parenting topics for professionals at multiple local clinics and professional organizations as well as for parents at various regional community centers.

Madlena holds a Master’s degree in Social Work from Wurzweiler School of Social Work, New York.

Our advisory team of over 50 moms that worked with us over the last 10 months to help develop every element of this program. They, and their wonderful kids, have been instrumental in making this program the most useful and easy to implement. Comprised of first-time and experienced moms; from a mom with a toddler to a mom of 3 rambunctious boys; from stay-at-home moms to full-time nurses, teachers and pharmacists; these moms generously shared their experience and time to make this program better for you. Check out this great video about our program they helped us create on YouTube.

Paula Spencer Scott has written extensively about family and health; she’s also a mom of four and stepmom of two. She wrote BabyCenter’s “Your Baby/Child This Week” newsletters from birth to age 8 and was the longtime “Momfidence” columnist for Woman’s Day magazine, as well as a contributing editor to Parenting and BabyTalk. Her 11 books include her newest, Surviving Alzheimer’s, Momfidence, and the collaborations The Happiest Toddler on the Block (with Dr. Harvey Karp) and Bright From the Start (with Dr. Jill Stamm).

Margarita Shakhmurov, LCSW.  A licensed psychotherapist, an experienced family counselor and health services administrator, as well as a mother and a grandmother. Margarita has over 20 years of experience in family counseling, behavioral therapy and teaching.

Lee Shapiro, MsEd.  An experienced special education teacher and a retired school principal, as well as a dedicated grandmother, Lee has over 30 years of experience working with young kids with behavioral issues and development delays, teaching and school administration.